MSN China has initiated a new MSN Messenger campaign allowing Chinese netizens to express their "prayers and blessings" toward the "Sichuan / Wenchuan earthquake disaster area" by changing their MSN signatures to display a rainbow.Btw, it's in chinese, cause MSN China initiated this.
According to MSN, the rainbow represents hope and a good things to come: "We MSN believe that there is always a rainbow after the wind and rain."
Participation in the campaign only requires adding an "(R)" before your MSN Messenger screen-name. For detailed instructions and the text from which the above quotes are translated, link here (in Chinese).
Currently, they have 1,165,337 x 0.20 = 233,067.40 RMB